Privacy Policy
This Privacy Policy describes how braaaf.com (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
CONTACT
If you have any questions after reviewing this policy, would like more information about our privacy practices, or would like to file a complaint, please contact us by email at info@braaaf.com or by mail using the details below:
Wisent 12, 5236 PX 's-Hertogenbosch, The Netherlands
COLLECTING PERSONAL INFORMATION
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to all information about an identifiable individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.
- Device information
- Purpose of collection: to accurately load the site for you and to perform analytics on site usage to optimize our site.
- Source of collection: Automatically collected when you visit our site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for business purposes: shared with our processor Shopify/Facebook/Google
- Personal Information collected: web browser version, IP address, time zone, cookie information, which sites or products you view, search terms, and how you interact with the site.
- Order information
- Purpose of collection: to provide you with products or services to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, to communicate with you, to screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for business purposes: shared with our processor Shopify
- Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
SHARING PERSONAL INFORMATION
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (to which you may consent, depending on your location).
- We use Shopify Audiences to help us display ads on other websites with our advertising partners to buyers who have made purchases from other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of the Site, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
GOOGLE - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/
USING PERSONAL INFORMATION
We use your Personal Information to provide our services to you, including: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you informed of new products, services, and offers.
Legal Basis
In accordance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your Personal Information on the following legal bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in the public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right to erasure, please see the 'Your Rights' section below.
Automated Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do/do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary blacklisting of IP addresses associated with repeatedly failed transactions. This blacklist persists for a small number of hours.
- Temporary blacklisting of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
ACCESSING PERSONAL INFORMATION
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to request that your Personal Information be corrected, updated, or erased. If you wish to exercise these rights, please contact us using the contact details above.
Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
COOKIES
A cookie is a small amount of information that is downloaded to your computer or device when you visit our site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means you don't have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information about how people use the website, for example, whether it's their first visit or if they are a frequent visitor.
We use the following cookies to optimize your experience on our site and to provide our services.
Necessary for the shop's functioning
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with admin access. | 2 years |
| _secure_session_id | Used in connection with storefront navigation. | 24 hours |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30 minutes |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account details. | 1 minute |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with the shopping cart. | 2w |
| cart_currency | Used in connection with the shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with the shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30 minutes |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2 years |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20 years |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2 years |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
Reporting and analysis
| Name | Function | Duration |
|---|---|---|
| _landing_page | Tracks landing pages. | 2w |
| _orig_referrer | Tracks landing pages. | 2w |
| _s | Shopify analytics. | 30 minutes |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30 minutes |
| _shopify_sa_p | Shopify analytics related to marketing and referrals. | 30 minutes |
| _shopify_sa_t | Shopify analytics related to marketing and referrals. | 30 minutes |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_evids | Shopify analytics. | session |
| _shopify_ga | Shopify and Google Analytics. | session |
How long a cookie remains on your computer or mobile device depends on whether it is a "persistent" or "session" cookie. Session cookies remain until you stop browsing and persistent cookies remain until they expire or are deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years from the date they were downloaded to your device.
You can control and manage cookies in various ways. Please note that deleting or blocking cookies may negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser settings, often found in your browser's "Tools" or "Preferences" menu. More information on how to change your browser settings or block, manage or filter cookies can be found in your browser's help file or on sites such as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the "Behavioural Advertising" section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
CHANGES
We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
COMPLAINTS
As noted above, if you would like to file a complaint, please contact us by email or mail using the details under "Contact" above.
Last updated: December 8, 2022